Advert Campaign

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Thinking about Quorn and how they use their adverts. They have these cartoon like animals that add a sort of cute happiness to their brand. I looked at their campaigns in a different way. Because their brand is about being a substitute for meat or looking at it differently “different from the social norm.”

 

 

Using the animal characters that Quorn already has, I developed a campaign that had legs and could run. Allowing the characters to be more humane giving them characteristics that we start to care about. They become mischievous beings that simply don’t want to be eaten. Therefore they graffiti their own thoughts/quotes onto empty wall space and billboards around the streets this could also be used in video format too.