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Massive corporations invest billions in advertising to limit individual expression by categorising us into ambiguous classifications. This reduces us to nothing more than branded livestock.
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A form of cultural disruption involves breaking free from the mundane and unremarkable patterns of daily life. Rather than being a voiceless billboard, let your clothing be a form of self expression that empowers and amplifies your voice.
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In a world where you can be anything, be a voice.
Our designers put a lot of thought into every design, and each piece has its own unique story. To make it easy for you to learn more, each garment is fitted with a QR code that takes you to a dedicated page on our website. There, you can read the story behind the design and access other helpful resources.​
"Awareness is the state of being conscious or informed about a particular issue, idea, or concept. The goal of creating awareness is to inform and engage people, with the aim of bringing about positive change."